Our ASAMI Story
Asami “African Culture” is inspired by natural products based on African roots that are nutritious, better-for-you and support good health. Our products are heritage-based, unique and authentically stirred by shared cultural traditions from Africa, with each product offering a unique story. The refreshing brew will transport you to notable places on the continent of Africa.
Asami hand blends and custom crafts the finest teas with the utmost care preserving our high-quality standards. Each product in our collection is expertly selected by our team. We want everyone to experience a truly unique blend of specialty teas with ingredients sourced directly from African artisan farmers by bringing farmers and food lovers together through better made teas. We are committed to ensuring quality at every step and adherence to Food Safety standards.
Our goal is to promote a healthier lifestyle based on centuries-old cultures of tea drinking in Africa. Before modern medicine, healthy eating was the path to a healthy life on the African continent. Let us reintroduce you to our healthy lifestyle choices today.
Teas from the African continent, Blends of luxury, Sips of goodness.
Our culture is your culture
Tea from Africa
When we talk about tea, the African continent is royalty and one of the largest contributors to the world tea market. Commercial tea cultivation dates as far back as the late 1800s with Malawi being the first followed about two decades later by Africa’s largest tea producer today, Kenya. Africa’s prime tea growers are Kenya, Malawi, Tanzania, Rwanda, Uganda, Zimbabwe and South Africa. The continent boasts of a rich plethora of cultures with tea having a pivotal role in social and cultural rituals across the continent.
The diverse palates and regional specialties lends into a huge variety of tea blends from the continent. South Africa is known for its herbal health-prized rooibos tea. Moreso, green tea flavored with mint and sugar is the preference in some North African countries like Tunisia, Morocco and Egypt likewise in West African countries such as Senegal and its neighbor Gambia and Mauritania. While, black tea with cream and sugar is preferred in other parts of Africa such as Ghana, Nigeria, Mauritius and Kenya.
Asami brings you a taste of the bold, zesty, spicy, delicate, smooth, subtle, and the list goes on... flavors from Africa’s finest. Come share in premium African tea; our culture is your culture.
Tea and Health
Tea is packed with antioxidants and other plant compounds (polyphenols, L-theanine, and cathins) that offer various health benefits. Plant compounds like polyphenols offer protection against development of cancers, cardiovascular diseases, diabetes, osteoporosis and neurodegenerative disease. Polyphenols are secondary metabolites of plants and are generally involved in defense against UV radiation or aggression by pathogens. Tea is used as medicine in Africa and is valued everyday for its health improving properties. While drinking tea will contribute to overall health and well-being, it is becoming evidence that the many unique compounds in tea work together to benefit the body, providing protection from stress and disease, and strengthening the bone and immune system. From oral health to digestive health, tea is valued as much for its beneficial attributes as for its delicious flavors. All teas produced from camellia sinensis plants including rooibos and herbal infusions are good for health. Many studies have looked into the effects of green tea extracts in particular, and most recommend drinking at least three cups of tea per day to gain the health benefits.
Caffeine: Tea contains caffeine, a bitter compound that stimulates the nervous system. It is one of the various compounds sent from the roots of the plant to protect and nourish the buds as they grow, and is known to repel insect attacks. There are similar amounts of caffeine in tea per dry leaf weight to coffee. However, the polyphenols (tannins) in tea regulate and slow the release of caffeine, so that the feeling of alertness it gives lasts much longer. Caffeine levels in tea depend on the style of tea used, water temperature, steeping time and the time of the year tea leaves were picked.